{"id":1262,"date":"2026-03-18T13:02:30","date_gmt":"2026-03-18T07:32:30","guid":{"rendered":"https:\/\/edvertotech.com\/blog\/?p=1262"},"modified":"2026-03-18T13:02:30","modified_gmt":"2026-03-18T07:32:30","slug":"seo-vs-ads","status":"publish","type":"post","link":"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/","title":{"rendered":"SEO vs Paid Ads: Which One Is Better for Business Growth?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Blog Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#What_Is_SEO_Search_Engine_Optimisation\" title=\"What Is SEO (Search Engine Optimisation)?\">What Is SEO (Search Engine Optimisation)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#What_Are_Paid_Ads\" title=\"What Are Paid Ads?\">What Are Paid Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#Key_Differences_Between_SEO_and_Paid_Ads\" title=\"Key Differences Between SEO and Paid Ads\">Key Differences Between SEO and Paid Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#SEO_vs_Paid_Ads\" title=\"SEO vs Paid Ads\">SEO vs Paid Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#When_Should_Businesses_Choose_SEO\" title=\"When Should Businesses Choose SEO?\">When Should Businesses Choose SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#When_Should_Businesses_Choose_Paid_Ads\" title=\"When Should Businesses Choose Paid Ads?\">When Should Businesses Choose Paid Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#Can_SEO_and_Paid_Ads_Work_Together\" title=\"Can SEO and Paid Ads Work Together?\">Can SEO and Paid Ads Work Together?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#Conclusion_SEO_vs_Paid_Ads_Which_One_Is_Better_for_Your_Business\" title=\"Conclusion: SEO vs Paid Ads: Which One Is Better for Your Business?\">Conclusion: SEO vs Paid Ads: Which One Is Better for Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/edvertotech.com\/blog\/seo-vs-ads\/#FAQ\" title=\"FAQ\">FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">In today\u2019s competitive digital world, every business is looking for more visibility, traffic, and conversions. But the biggest question is: Should you invest in SEO or Paid Ads?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have you ever looked for SEO vs Paid Ads or wanted to know the difference in SEO &amp; Paid Ads? You are not alone. Many business owners face this dilemma in choosing the best strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that both SEO and Paid Ads are effective digital marketing channels, but they have different applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you will learn everything you need to know about making an informed decision.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SEO_Search_Engine_Optimisation\"><\/span><b>What Is SEO (Search Engine Optimisation)?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO or Search Engine Optimisation is the process of optimising your website to rank higher in search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of paying for traffic, SEO allows you to earn traffic by optimising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website\u2019s content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website\u2019s structure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website\u2019s backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website\u2019s user experience<\/span><\/li>\n<\/ul>\n<h3><b>What Are the Key Benefits of SEO?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-term traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased brand credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost-effective in the long term<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-term online presence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For instance, if you rank on the first page for certain keywords, people will be able to trust you compared to Paid Ads.<\/span><\/p>\n<p><b>However, SEO also requires:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time (minimum 3-6 months or longer)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic planning for content<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Paid_Ads\"><\/span><b>What Are Paid Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paid Ads, also known as PPC \u2013 Pay-Per-Click, refer to ads where you pay to feature your business at the top of search engine results or social media sites.<\/span><\/p>\n<p><b>Common Paid Ads Platforms:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram Ads<\/span><\/li>\n<\/ul>\n<h3><b>What Are the Benefits of Paid Ads?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant Visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast Lead Generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With Paid Ads, your business can get featured at the top of search engine results instantly, even if your website is brand new.<\/span><\/p>\n<p><b>But, there is a flip side to this:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have to pay for every click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic disappears if you stop spending money<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is where Paid Ads come in.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Key_Differences_Between_SEO_and_Paid_Ads\"><\/span><b>Key Differences Between SEO and Paid Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>SEO<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free traffic (long-term investment)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slow (months)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-lasting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High over time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic rankings<\/span><\/li>\n<\/ul>\n<h3><b>Paid Ads\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay per click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stops when the budget ends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moderate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick but short-term<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top ad placements\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_vs_Paid_Ads\"><\/span><b>SEO vs Paid Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to SEO vs. Paid Ads, it is not about which one is better, but which one is better for your business needs. Here\u2019s a brief overview of when you might want to use each one:<\/span><\/p>\n<h3><b>SEO is ideal for:<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Establishing brand authority<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Generating traffic<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Reducing ad spend<\/span><\/li>\n<\/ul>\n<h3><b>Paid Ads are ideal for:<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Getting results fast<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Launching a new product or service<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Running a campaign with a deadline<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"When_Should_Businesses_Choose_SEO\"><\/span><b>When Should Businesses Choose SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span style=\"font-size: 16px;\">1. You Want Long-Term Growth<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">SEO is great for building a solid foundation that continues to grow traffic over time.<\/span><\/p>\n<p><strong>2. You Have a Limited Budget<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">While SEO requires an upfront cost, it is a one-time cost, meaning you do not pay per click, unlike paid advertising.<\/span><\/p>\n<p><strong>3. You Want to Build Brand Authority<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ranking for keywords can help build brand authority, as people will associate your brand with a trusted resource.<\/span><\/p>\n<p><strong>4. You\u2019re Targeting Informational Searches<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">SEO is great for when people are searching for information, learning, and comparing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Should_Businesses_Choose_Paid_Ads\"><\/span><b>When Should Businesses Choose Paid Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span style=\"font-size: 16px;\">1. You Need Immediate Results?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For immediate results, Paid Ads are the best choice.<\/span><\/p>\n<p><strong>2. You\u2019re Launching a New Business or Product<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With Paid Ads, you can instantly get visibility for your business or product without waiting for search engine rankings.<\/span><\/p>\n<p><strong>3. You Have a Flexible Marketing Budget<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Since Paid Ads require ongoing investment, budget plays a crucial role.<\/span><\/p>\n<p><strong>4. You\u2019re Running Seasonal or Time-Sensitive Campaigns<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For seasonal marketing campaigns, Paid Ads are better as they can deliver immediate results compared to SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_SEO_and_Paid_Ads_Work_Together\"><\/span><b>Can SEO and Paid Ads Work Together?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, that\u2019s where the real growth is happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than choosing between SEO vs Paid Ads, smart businesses use them together.<\/span><\/p>\n<p><b>How They Work Together:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Ads provide instant traffic, while SEO generates long-term visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO makes you less dependent on ads over time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Ads can help you find high-performing keywords for your SEO content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retargeting ads can help you convert your organic visitors<\/span><\/li>\n<\/ul>\n<p><strong>This hybrid approach gives you:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainable growth<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From a user\u2019s point of view, seeing your brand in ads and organic listings builds trust.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_SEO_vs_Paid_Ads_Which_One_Is_Better_for_Your_Business\"><\/span><b>Conclusion: SEO vs Paid Ads: Which One Is Better for Your Business?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, SEO vs Paid Ads: Which one is better for your business? The answer is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose SEO for long-term growth and sustainability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose Paid Ads for instant visibility and leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a combination of SEO and Paid Ads for the best results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Edverto Tech, we don\u2019t believe in the idea of SEO vs Paid Ads. We believe in a combination of the two. A combination of SEO and Paid Ads will give your business the best results. If you\u2019re looking to expand your business online and increase your ROI, a combination of SEO and Paid Ads is the perfect solution.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><b>FAQ<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. What is the main difference between SEO and Paid Ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A. The main difference between SEO and Paid Ads is that SEO gives you organic traffic after a certain period of time, while Paid Ads give you instant traffic through paid advertising campaigns.<\/span><\/p>\n<h3><b>2. What is better, SEO or Paid Ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">A. There is no clear winner in the case of SEO and Paid Ads, as SEO is better for the long term, while Paid Ads are better for the short term.<\/span><\/p>\n<h3><b>3. How long does SEO take to show the results?<\/b><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">A. SEO generally takes around 3-6 months to show results, depending on the strategy used.<\/span><\/p>\n<h3><b>4. Are paid ads costly?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A. Paid Ads are costly, as you are paying for the clicks, but they give you instant ROI with proper optimisation.<\/span><\/p>\n<h3><b>5. Is it possible for small businesses to use both SEO and Paid Ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">A. Yes, small businesses can use both SEO and Paid Ads, as they can give you instant as well as long-term results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive digital world, every business is looking for more visibility, traffic,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":1264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,177],"tags":[187,26,6],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-marketing-for-business","tag-ads","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":1,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":1263,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/posts\/1262\/revisions\/1263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edvertotech.com\/blog\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}